Advertise with us

The Current is free to read, and advertising is how it will pay for itself. If your business serves Tamworth, Armidale or the Northern Tablelands, this page is the whole arrangement: what you can buy and what we will not sell. If you would sooner just ask, use the advertising enquiry form.

Two ways to advertise

Clearly labelled display advertising. A marked slot, kept apart from the journalism, carrying your words as you wrote them. It is not made to look like a story, and it has no bearing on what we cover or conclude.

Sponsored editorial. An article we research, write and check to the same standard as everything else, labelled wherever it appears. Its claims stay tied to a source, and we will not print anything about your business, or a competitor’s, that we cannot stand up. It works when there is something to report: a new service, a finished job, something you know that a reader would be glad to learn. It does not work as a list of adjectives.

What the standard actually looks like

Saying a paid piece is held to the same standard as the reporting is worth nothing unless you can see the standard. We have not sold a sponsored piece yet, so there is no sponsored example to show you. These are our own reporting, and they are the bar a paid piece is written to:

• Glen Innes Severn's answer to a state performance order: wait for this year's audit. 19 quotations, each traceable to one of the 5 primary sources listed on it.
• Armidale East battery: the community fund has a rate but no dollar figure. 18 quotations, each traceable to one of the 5 primary sources listed on it.
• Uralla Shire's new bush fire prone land map covers almost all its land. 11 quotations, each traceable to one of the 4 primary sources listed on it.

That is what a paid piece buys: the documents read end to end, every figure and quotation traceable to where it came from, and the reader's question answered in the first screen. If what you want is a page of adjectives, we are the wrong paper and the rates below will look expensive.

Who reads it

The Current is new and its readership is being built, so we will not pretend a slot here reaches the region yet. When we have traffic figures, they will be measured from our own server logs and you can ask for the real number.

Measured over the 30 days to 2026-10-07, from our own server-side logs. These count views of stories, not of our tip form, advertise page or colophon. They are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.

What we will not do

No invented or paid-positive reviews. No product-flogging. The byline is not for sale: an arrangement buys a labelled placement and stops there. A brief that needs us to overstate, mislead or leave a commercial interest unsaid is declined politely.

Disclosure, every time

Where there is a commercial relationship, we say so plainly, where the reader meets it. That protects the advertiser as much as the reader: a plug a reader works out for themselves costs the business in it more than it costs us. Consumer law requires the disclosure, and it would be our practice anyway.

Rates and how to enquire

Sponsored editorial starts at $450, sits around $600 in most cases, and starts at $150 for not-for-profits and community organisations. A piece built on a real dataset, with a table or chart and a methodology note, starts at $1,100, because it is a good deal more work.

Display is the cheaper way in: from $80 a month, usually near $120, three months at a time. The rates are on the page so you know them before you ask.

Asking commits you to nothing. Use the advertising enquiry form, tell us about the business and what you have in mind, and we will come back to you.